Merchandising Campaign

SUPER UMBRELLA

Our product born of the need to protect , prevent colds , our personal belongings are damaged , our personal appearance is impaired because of the rains.

Improve the living standards of both children and adults , with the lowest market price of a normal size will elaborate in a lightweight material resistente.Tendrá variety of colors for executives and students, and will make round will allow mobility to a normal pace.

Age	4 years and up
Genero	Unisex for men and women
Family Size	No matter range
Family life cycle	For all types of public
income	From $ 10,000 to $ 25,000
profession	For all kinds of people

FEATURES OF SEGMENTATION

1. Measurable:


Umbrellas designed for all types of client with a coating to preventwetting of clothing , as shown in Figure 1.












2. Substantial :


Will be available in all cities in malls , there will be availability of colors , will serve to students, businessmen , etc. The umbrella children have the choice to print dolls, as shown in Figure 2 .










3. Price

Our product will launch discounts of 15% descuesto . Offers like 2 X1 also performed.




Umbrella $ 15,000 and $ 25,000








with 15% of $ 15,000 is at $ 12,750 .









2x1 offer $ 26,000.















It is an innovative umbrella as well as providing general body protection will also have coverage for our personal items such as wallet,computer and office documents
among others.